On March 25th H&M will be releasing their first fully sustainable line, The Garden Collection. "The bright designs made from organic cotton and linen, recycled polyester and Tencel features prints with splashes of deep color, generous embroidery and rosettes and appliques on shoulders skirts and necklines," WWD reports.
The 80-piece Garden Collection will be merchandised in shop-in-shops with special signage. Items from the line include a white embroidered dress ($34.95), a recycled rayon strapless red dress with rosettes covering the entire skirt ($39.00), a long, multi-colored dress ($59.95), a smock dress with oversize pockets ($17.95) and a Tencel summer trench coat ($49.95) to name a few.
Seeing as this is related to what I am getting my masters in, I am really impressed that H&M is leading the way in sustainable clothing, and at totally affordable prices! "We want to invest in a better environment," the spokeswomen said. "We thought of this as being progressive... We'd love to do something like this (again) in the future."
