In a few weeks, Mary-Kate and Ashley Olsen are launching a denim-based secondary collection under the Elizabeth and James contemporary label, called Textile Elizabeth and James. The three-jean lineup, which launches in March, zeros in on Seventies styles, WWD reports - the Hendrix, with a slight bell-bottom, the low-slung Stevie, and the cropped, high-waisted Joni... and these jean designs actually stem from the Olsens' own wardrobe!
The collection will be launched exclusively at Bergdorf Goodman, Neiman Marcus and Intermix. And in the fall, the Olsens plan to roll out a full lifestyle collection for Textile. "We're talking about the favorite things you want to wear with your jeans, like the ultimate flannel shirt," said Jane Saskin, president and CEO of L'Koral Industries, which produces Elizabeth and James as well as Olsenboye (junior brand launched at JC Penny).
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