The most unique ad campaign so far goes to Missoni with its simplistic conception - for the Spring 2010, the fashion house skipped the expensive models and instead used his family (all wearing Missoni of course!)... and the pictures are so candid.
"I wanted to highlight our reality and our lifestyle, which is reflected in our unique product and in the artisnal aspect," said Angela Missoni. "This campaign really reflects the mood I'm in these days, even from a design stance."
What a sweet and unique way of showing off the amazing collection.
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