Friday, January 22, 2010

In the News: Bloomies Coming to an Outlet Mall Near You

As shopping has slowed during the recession, I often wonder, what do they do with all the extra merchandise? Well, Macy's Inc. said Thursday it will open its first Bloomingdale's bargin-priced outlet stores this summer and fall in a bid to attract the style conscious shopistas on a budget!

Bloomindale's Outlet, as it will rightfully be called, will open at outlet malls in Bergen Town Center in Paramus, New Jersey; Dolphin Mall in Miami, Fla; Sawgrass Mills in Sunrise, Fla; and Potomac Mills in Woodbridge, Va.

CEO Terry J. Lundgren said in a statement that the company has been studying the "off-the-mall outlet business for some time, and the timing now is right given the consumer's particular focus on value in addition to fashion and quality."

The Bloomingdale's Outlet Store will offer a range of apperal and accessories for men, women and children - a mix of Bloomingdale's regular stores clearance items and items intended to be sold only at the outlet stores, WWD reports.

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